What Is Getting The Most Attention?
I t started innocently enough. All I was trying to do was watch a video on Youtube of a song from the musical Hamilton , but there were other videos that Youtube suggested I view as well. Then there were others... When I finally emerged an hour later from the "click hole" I'd entered into, I felt dazed and incredulous that I'd wasted so much time. It felt a bit like I was Rip Van Winkle--awakening from sleep to realize the world had moved on without me. I half expected to discover my kids were grown, and my dog aged and arthritic. The 21st-century context we find ourselves in is one that is fraught with distractions. We are constantly bombarded with ads, images, clickbait and the like all vying for our attention. In his fascinating book The Attention Merchant's (a study on the history of advertising in America), author Tim Wu writes: As William James observed, we must reflect that, ...