ReWork - 37Signals Hammers It Home
Rework by Jason Fried & David Heinemeier Hansson; Crown Business, 2010 I love reading business and marketing books--at least ones that are pithy and make sense. I can't explain why, exactly. I guess I am always looking for ways to become a better leader and visionary. Maybe I just enjoy marketing and business books. Here's the thing... Sometimes I read business-oriented books that are difficult to grasp, and full of so much data (business people seem to dig data) that I find myself growing old just holding the dang book. Who cares if your data suggests that 67% of all CEO's in America didn't attend an Ivy League school? Who cares if you data suggests that the 5 key components of a successful marketing campaign all begin with the word "R?" You are boring me. Jason Fried and David Heinemeier Hansson are the founders of 37Signals , a company that provides web-based business tools that are easy to use and inexpensive to boot. R...