Good to Great to Gone
How The Mighty Fall: And Why Some Companies Never Give In by Jim Collins (Harper Collins, 2010) When Jim Collins wrote his books "Built to Last"and "Good to Great" some years ago, he had no idea that some of the companies that he would be profiling as bastions of corporate success and longevity would be gone or nearly gone just a few short years later. No one--or hardly anyone--foresaw the bloodletting that would take place in the global economy throughout 2008-2009--a bloodletting that resulted in the demise of more than one corporate giant. Collins latest book, "How The Mighty Fall: And Why Some Companies Never Give In" begins by surveying the destruction of the Great Recession, and taking stock of the many companies that were "built to last," but didn't. What Collins discovered, as he and his team culled through the names of once-great companies in recent history that have gone the way of the dodo, was that many of the "mighty...